Overview

According to a recent report published by Allied Market Research, titled,"Automotive AR and VR Market by Type and Application: Global Opportunity Analysis and Industry Forecast, 2018 - 2025," the global automotive AR and VR market was valued at $213.0 million in 2017, and is projected to reach $673,602.2 million by 2025, registering a CAGR of 175.7% from 2018 to 2025.

At present, North America dominates the market, followed by Asia-Pacific, Europe, and LAMEA. U.S. dominated the global automotive AR and VR market in 2017, whereas Mexico is expected to grow at a significant rate in North America during the forecast period.

The advent of connectivity technological advancements primarily drives the growth of the market. In addition, the high need for augmented and virtual reality in automotive and cost-effective benefits from the AR and VR based solutions are responsible for the growth of this market. However, the serious threats to the physical and emotional wellbeing of the end users and high dependence on internet connectivity are anticipated to hamper the growth of the AR and VR market. Furthermore, the formation of mixed reality (MR) from the integration of AR and VR and the development of the HUD system to enhance safety ensures emerging growth opportunities for this market.
Key Findings of the Automotive AR and VR Market:
+ In 2017, based on type, the augmented reality (AR) segment generated the highest revenue.
+ In 2017, based on application, the research & development segment was the highest revenue contributor.

+ In 2017, based on region, North America contributed the highest market revenue, followed by Asia-Pacific, Europe, and LAMEA.

Based on the region, Asia-Pacific is anticipated to exhibit the highest CAGR during the forecast period.

The key players analyzed in this report are Continental, Microsoft, Visteon, Volkswagen, Unity, Bosch, DAQRI, HTC, Hyundai Motor, and Wayray.
About Us:
Allied Market Research (AMR) is a full-service market research and business consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions. AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

Table of Contents

CHAPTER 1: INTRODUCTION

1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Research methodology

1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. CXO perspective
2.2. Automotive use case grid analysis for AR and VR
2.3. Benefits of AR and VR in the automotive sector

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key findings

3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.2.3. Top winning strategies

3.3. Porters five forces analysis
3.4. Key player positioning (2017)
3.5. Market dynamics

3.5.1. Drivers

3.5.1.1. Advent of connectivity technological advancements
3.5.1.2. High need of augmented and virtual reality in automotive
3.5.1.3. Cost-efficient benefits of augmented and virtual reality based solutions

3.5.2. Restraints

3.5.2.1. Serious threats to the physical and emotional wellbeing of the end-users
3.5.2.2. High Dependence on Internet Connectivity

3.5.3. Opportunities

3.5.3.1. Formation of mixed reality (MR) from integration of AR and VR
3.5.3.2. Development of HUD system to enhance safety

CHAPTER 4: AUTOMOTIVE AR AND VR MARKET, BY TYPE

4.1. Overview
4.2. AUGMENTED REALITY

4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market analysis by country

4.3. VIRTUAL REALITY

4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market analysis by country

CHAPTER 5: AUTOMOTIVE AR AND VR MARKET, BY APPLICATION

5.1. Overview
5.2. Research & Development

5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market analysis by country

5.3. Manufacturing & Supply

5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market analysis by country

5.4. Marketing & sales

5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market analysis by country

5.5. Aftersales

5.5.1. Key market trends, growth factors, and opportunities
5.5.2. Market size and forecast, by region
5.5.3. Market analysis by country

5.6. Support Functions / Training

5.6.1. Key market trends, growth factors, and opportunities
5.6.2. Market size and forecast, by region
5.6.3. Market analysis by country

5.7. Product

5.7.1. Key market trends, growth factors, and opportunities
5.7.2. Market size and forecast, by region
5.7.3. Market analysis by country

CHAPTER 6: AUTOMOTIVE AR AND VR MARKET, BY REGION

6.1. Overview
6.2. North America

6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast, by Type
6.2.3. Market size and forecast, by application
6.2.4. Market analysis by country

6.2.4.1. U.S.

6.2.4.1.1. Market size and forecast, by Type
6.2.4.1.2. Market size and forecast, by application

6.2.4.2. Canada

6.2.4.2.1. Market size and forecast, by Type
6.2.4.2.2. Market size and forecast, by application

6.2.4.3. Mexico

6.2.4.3.1. Market size and forecast, by TYPE
6.2.4.3.2. Market size and forecast, by application

6.3. Europe

6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast, by type
6.3.3. Market size and forecast, by application
6.3.4. Market analysis by country

6.3.4.1. U.K.

6.3.4.1.1. Market size and forecast, by type
6.3.4.1.2. Market size and forecast, by application

6.3.4.2. Germany

6.3.4.2.1. Market size and forecast, by TYPE
6.3.4.2.2. Market size and forecast, by application

6.3.4.3. France

6.3.4.3.1. Market size and forecast, by TYPE
6.3.4.3.2. Market size and forecast, by application

6.3.4.4. Russia

6.3.4.4.1. Market size and forecast, by TYPE
6.3.4.4.2. Market size and forecast, by application

6.3.4.5. Rest of Europe

6.3.4.5.1. Market size and forecast, by TYPE
6.3.4.5.2. Market size and forecast, by application

6.4. Asia-Pacific

6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast, by TYPE
6.4.3. Market size and forecast, by application
6.4.4. Market analysis by country

6.4.4.1. China

6.4.4.1.1. Market size and forecast, by TYPE
6.4.4.1.2. Market size and forecast, by application

6.4.4.2. Japan

6.4.4.2.1. Market size and forecast, by TYPE
6.4.4.2.2. Market size and forecast, by application

6.4.4.3. India

6.4.4.3.1. Market size and forecast, by TYPE
6.4.4.3.2. Market size and forecast, by application

6.4.4.4. Australia

6.4.4.4.1. Market size and forecast, by TYPE
6.4.4.4.2. Market size and forecast, by application

6.4.4.5. Rest of Asia-Pacific

6.4.4.5.1. Market size and forecast, by TYPE
6.4.4.5.2. Market size and forecast, by application

6.5. LAMEA

6.5.1. Key market trends, growth factors, and opportunities
6.5.2. Market size and forecast, by TYPE
6.5.3. Market size and forecast, by application
6.5.4. Market analysis by country

6.5.4.1. Latin America

6.5.4.1.1. Market size and forecast, by TYPE
6.5.4.1.2. Market size and forecast, by application

6.5.4.2. Middle East

6.5.4.2.1. Market size and forecast, by TYPE
6.5.4.2.2. Market size and forecast, by application

6.5.4.3. Africa

6.5.4.3.1. Market size and forecast, by TYPE
6.5.4.3.2. Market size and forecast, by application

CHAPTER 7: COMPANY PROFILES

7.1. Continental AG

7.1.1. Company overview
7.1.2. Company snapshot
7.1.3. Operating business segments
7.1.4. Product portfolio
7.1.5. Business performance
7.1.6. Key strategic moves and developments

7.2. DAQRI

7.2.1. Company overview
7.2.2. Company snapshot
7.2.3. Product portfolio
7.2.4. Key strategic moves and developments

7.3. HTC Corporation

7.3.1. Company overview
7.3.2. Company snapshot
7.3.3. Product portfolio
7.3.4. Business performance
7.3.5. Key strategic moves and developments

7.4. Hyundai Motor Group

7.4.1. Company overview
7.4.2. Company snapshot
7.4.3. Operating business segments
7.4.4. Product portfolio
7.4.5. Business performance
7.4.6. Key strategic moves and developments

7.5. Microsoft Corporation

7.5.1. Company overview
7.5.2. Company snapshot
7.5.3. Operating business segments
7.5.4. Product portfolio
7.5.5. Business performance
7.5.6. Key strategic moves and developments

7.6. Robert Bosch GmbH

7.6.1. Company overview
7.6.2. Company snapshot
7.6.3. Operating business segments
7.6.4. Product portfolio
7.6.5. Business performance
7.6.6. Key strategic moves and developments

7.7. Unity Technologies ApS

7.7.1. Company overview
7.7.2. Company snapshot
7.7.3. Product portfolio
7.7.4. Key strategic moves and developments

7.8. Visteon Corporation

7.8.1. Company overview
7.8.2. Company snapshot
7.8.3. Operating business segments
7.8.4. Product portfolio
7.8.5. Business performance
7.8.6. Key strategic moves and developments

7.9. Volkswagen AG

7.9.1. Company overview
7.9.2. Company snapshot
7.9.3. Operating business segments
7.9.4. Product portfolio
7.9.5. Business performance
7.9.6. Key strategic moves and developments

7.10. WayRay AG

7.10.1. Company overview
7.10.2. Company snapshot
7.10.3. Product portfolio
7.10.4. Key strategic moves and developments

Tables

Table 01. Global automotive ar and vr market, by type, 2017-2025($million)
Table 02. Automotive ar and vr market revenue for augmented reality, by region 2017-2025 ($million)
Table 03. Automotive ar and vr market revenue for virtual reality, by region 2017-2025 ($million)
Table 04. Global automotive ar and vr market, by application, 2017-2025($million)
Table 05. Automotive ar and vr market revenue for research & development, by region 2017-2025 ($million)
Table 06. Automotive ar and vr market revenue for nlp, by region 2017-2025 ($million)
Table 07. Automotive ar and vr market revenue for nlp, by region 2017-2025 ($million)
Table 08. Automotive ar and vr market revenue for nlp, by region 2017-2025 ($million)
Table 09. Automotive ar and vr market revenue for nlp, by region 2017-2025 ($million)
Table 10. Automotive ar and vr market revenue for nlp, by region 2017-2025 ($million)
Table 11. North american automotive ar and vr market, by type, 20172025 ($million)
Table 12. North american automotive ar and vr market, by application, 20172025 ($million)
Table 13. U. S. Automotive ar and vr market, by type, 20172025 ($million)
Table 14. U. S. Automotive ar and vr market, by application, 20172025 ($million)
Table 15. Canada automotive ar and vr market, by type, 20172025 ($million)
Table 16. Canada automotive ar and vr market, by application, 20172025 ($million)
Table 17. Mexico automotive ar and vr market, by type, 20172025 ($million)
Table 18. Mexico automotive ar and vr market, by application, 20172025 ($million)
Table 19. European automotive ar and vr market, by type, 20172025 ($million)
Table 20. European automotive ar and vr market, by application, 20172025 ($million)
Table 21. U.k. automotive ar and vr market, by type, 20172025 ($million)
Table 22. U.k. automotive ar and vr market, by application, 20172025 ($million)
Table 23. Germany automotive ar and vr market, by type, 20172025 ($million)
Table 24. Germany automotive ar and vr market, by application, 20172025 ($million)
Table 25. France automotive ar and vr market, by type, 20172025 ($million)
Table 26. France automotive ar and vr market, by application, 20172025 ($million)
Table 27. Russia automotive ar and vr market, by type, 20172025 ($million)
Table 28. Russia automotive ar and vr market, by application, 20172025 ($million)
Table 29. Rest of europe automotive ar and vr market, by type, 20172025 ($million)
Table 30. Rest of europe automotive ar and vr market, by application, 20172025 ($million)
Table 31. Asia-pacific automotive ar and vr market, by type, 20172025 ($million)
Table 32. Asia-pacific automotive ar and vr market, by application, 20172025 ($million)
Table 33. China automotive ar and vr market, by type, 20172025 ($million)
Table 34. China automotive ar and vr market, by application, 20172025 ($million)
Table 35. Japan automotive ar and vr market, by type, 20172025 ($million)
Table 36. Japan automotive ar and vr market, by application, 20172025 ($million)
Table 37. India automotive ar and vr market, by type, 20172025 ($million)
Table 38. India automotive ar and vr market, by application, 20172025 ($million)
Table 39. Australia automotive ar and vr market, by type, 20172025 ($million)
Table 40. Australia automotive ar and vr market, by application, 20172025 ($million)
Table 41. Rest of asia-pacific automotive ar and vr market, by type, 20172025 ($million)
Table 42. Rest of asia-pacific automotive ar and vr market, by application, 20172025 ($million)
Table 43. Lamea automotive ar and vr market, by type, 20172025 ($million)
Table 44. Lamea automotive ar and vr market, by application, 20172025 ($million)
Table 45. Latin america automotive ar and vr market, by type, 20172025 ($million)
Table 46. Latin america automotive ar and vr market, by application, 20172025 ($million)
Table 47. Middle east automotive ar and vr market, by type, 20172025 ($million)
Table 48. Middle east automotive ar and vr market, by application, 20172025 ($million)
Table 49. Africa automotive ar and vr market, by type, 20172025 ($million)
Table 50. Africa automotive ar and vr market, by application, 20172025 ($million)
Table 51. Continental ag: company snapshot
Table 52. Continental ag: operating segments
Table 53. Continental ag: product portfolio
Table 54. Daqri: company snapshot
Table 55. Daqri: product portfolio
Table 56. Htc corporation: company snapshot
Table 57. Htc corporation: product portfolio
Table 58. Hyundai motor group.: company snapshot
Table 59. Hyundai motor group.: operating segments
Table 60. Hyundai: product portfolio
Table 61. Microsoft corporation: company snapshot
Table 62. Microsoft corporation: operating segments
Table 63. Microsoft corporation: product portfolio
Table 64. Robert bosch gmbh: product portfolio
Table 65. Unity technologies aps: company snapshot
Table 66. Unity technologies aps: product portfolio
Table 67. Visteon corporation: company snapshot
Table 68. Visteon corporation: operating segments
Table 69. Visteon corporation: product portfolio
Table 70. Volkswagen ag: company snapshot
Table 71. Volkswagen ag: operating segments
Table 72. Volkswagen ag product portfolio
Table 73. Way ray ag: company snapshot
Table 74. Way ray ag: product portfolio

Figures

Figure 01. Key market segments
Figure 02. Executive summary
Figure 03. Executive summary
Figure 04. Top impacting factors
Figure 05. Top investment pockets
Figure 06. Top winning strategies, by year, 20162019*
Figure 07. Top winning strategies, by year, 20162019*
Figure 08. Top winning strategies, by company, 20162019*
Figure 09. Moderate-to-high bargaining power of suppliers
Figure 10. High-to-high threat of new entrants
Figure 11. Moderate to high threat of substitutes
Figure 12. Moderate-to_high intensity of rivalry
Figure 13. Moderate-to-high bargaining power of buyers
Figure 14. Keyp[layer positioning (2017)
Figure 15. Global automotive ar and vr market share, by type, 20172025 (%)
Figure 16. Comparative share analysis of automotive ar and vr market for augmented reality, by country, 2017 & 2025 (%)
Figure 17. Comparative share analysis of automotive ar and vr market for virtual reality, by country, 2017 & 2025 (%)
Figure 18. Global automotive ar and vr market share, by application, 20172025 (%)
Figure 19. Comparative share analysis of automotive ar and vr market for research & development, by country, 2017 & 2025 (%)
Figure 20. Comparative share analysis of automotive ar and vr market for nlp, by country, 2017 & 2025 (%)
Figure 21. Comparative share analysis of automotive ar and vr market for nlp, by country, 2017 & 2025 (%)
Figure 22. Comparative share analysis of automotive ar and vr market for nlp, by country, 2017 & 2025 (%)
Figure 23. Comparative share analysis of automotive ar and vr market for nlp, by country, 2017 & 2025 (%)
Figure 24. Comparative share analysis of automotive ar and vr market for nlp, by country, 2017 & 2025 (%)
Figure 25. Automotive ar and vr market, by region, 2017-2025 (%)
Figure 26. Comparative share analysis of automotive ar and vr market, by country, 20172025 (%)
Figure 27. U. S. Automotive ar and vr market, 20172025 ($million)
Figure 28. Canada automotive ar and vr market, 20172025 ($million)
Figure 29. Mexico automotive ar and vr market, 20172025 ($million)
Figure 30. Comparative share analysis of automotive ar and vr market, by country, 20172025 (%)
Figure 31. U.k. automotive ar and vr market, 20172025 ($million)
Figure 32. Germany automotive ar and vr market, 20172025 ($million)
Figure 33. France automotive ar and vr market, 20172025 ($million)
Figure 34. Russia automotive ar and vr market, 20172025 ($million)
Figure 35. Rest of europe automotive ar and vr market, 20172025 ($million)
Figure 36. Comparative share analysis of automotive ar and vr market, by country, 20172025 (%)
Figure 37. China automotive ar and vr market, 20172025 ($million)
Figure 38. Japan automotive ar and vr market, 20172025 ($million)
Figure 39. India automotive ar and vr market, 20172025 ($million)
Figure 40. Australia automotive ar and vr market, 20172025 ($million)
Figure 41. Rest of asia-pacific automotive ar and vr market, 20172025 ($million)
Figure 42. Comparative share analysis of automotive ar and vr market, by country, 20172025 (%)
Figure 43. Latin america automotive ar and vr market, 20172025 ($million)
Figure 44. Middle east automotive ar and vr market, 20172025 ($million)
Figure 45. Africa automotive ar and vr market, 20172025 ($million)
Figure 46. Continental ag: revenue, 20152017 ($million)
Figure 47. Continental ag: revenue share by segment, 2017 (%)
Figure 48. Continental ag: revenue share by region, 2017 (%)
Figure 49. Htc corporation: revenue, 20152017 ($million)
Figure 50. Htc corporation: revenue share by geography, 2017 (%)
Figure 51. Hyundai: revenue, 20152017 ($million)
Figure 52. Hyundai motor group. Revenue share by segment, 2017 (%)
Figure 53. Hyundai motor group. : revenue share by geography, 2017 (%)
Figure 54. Microsoft corporation: revenue, 20162018 ($million)
Figure 55. Microsoft corporation: revenue share by segment, 2018 (%)
Figure 56. Microsoft corporation: revenue share by geography, 2018 (%)
Figure 57. Robert bosch gmbh: revenue, 20152017 ($million)
Figure 58. Robert bosch gmbh: revenue by segment, 2017 (%)
Figure 59. Robert bosch gmbh: revenue share by region, 2017 (%)
Figure 60. Visteon corporation: revenue, 20152017 ($million)
Figure 61. Visteon corporation: revenue share by geography, 2017 (%)
Figure 62. Volkswagen ag: revenue, 20152017 ($million)
Figure 63. Volkswagen ag: revenue share by segment, 2017 (%)
Figure 64. Volkswagen ag: revenue share by geography, 2017 (%)